Process

A clear, focused process designed to move things forward.

When you’re investing in your messaging, you want to know what to expect.

At WB Words, the process is structured, thoughtful, and built around clarity—from the first conversation to final delivery. You always know where things stand, what’s coming next, and why each step matters.

No guesswork. No unnecessary layers. Just intentional work done well.

Step 1

Discovery & Alignment

Start with clarity, not assumptions.

Every engagement begins with a discovery call. This is a working conversation, not a sales pitch.

We’ll talk through your goals, your audience, your current messaging, and what’s not working as well as it should. The focus is on understanding context and direction—so any work that follows is grounded in reality.

What this gives you

Clear alignment on goals and priorities
Early insight into messaging gaps or opportunities
Confidence in whether working together makes sense

Step 2

Strategy & Direction

Define the foundation before writing a single word.

Once we’re aligned, strategy comes first.

This step may include positioning, messaging structure, audience insights, or content hierarchy—depending on the scope. The goal is to create a clear strategic direction that guides every piece of copy that follows.

What this gives you

A shared understanding of what matters most
Strong positioning to support future growth
Fewer revisions and faster decision-making

Step 3

Writing & Refinement

Thoughtful execution, backed by intent.

With strategy in place, the writing begins.

Copy is developed with attention to clarity, flow, and conversion—always tied back to the agreed direction. You’ll receive well-structured drafts that are easy to review, with clear rationale behind key decisions.

Refinement is collaborative and focused, ensuring the final copy feels right and works hard.

What this gives you

Purpose-driven copy, not filler
A smoother review process
Messaging you can confidently use across channels

Step 4

Delivery & Next Steps

Copy you can build on.

Final delivery isn’t the end of the conversation—it’s the handoff to implementation.

You’ll receive clean, ready-to-use copy, along with guidance on how to apply it effectively. When relevant, recommendations for optimization or next steps are included to support ongoing performance.

What this gives you

Clarity on how to use the work
Confidence moving forward internally
A strong foundation for future initiatives

Clear, collaborative, and intentional.

What working together feels like

You can expect

Direct communication and realistic timelines
Senior-level involvement throughout the process
Thoughtful feedback and honest recommendations
A process designed to respect your time

This is boutique work—focused, considered, and built around your goals.

Let’s find the right words.

If you’re ready to sharpen your message and move forward with confidence, the next step is a discovery call.

We’ll explore what you need, what’s possible, and whether working together is the right fit.

Book a discovery call

No pressure. Just clarity.

Book Discovery Call

What clients say

Testimonials

WB Words brought structure and confidence to our messaging in a way we hadn’t experienced before. The collaboration was sharp, efficient, and deeply strategic. Every recommendation had a clear reason behind it, which made decision-making easier across our team.

- Jordan Ramirez, Product Marketing Lead

What impressed us most was how quickly WB Words understood our business and our audience. The work wasn’t just well-written—it was intentional. Our message is now clearer, more consistent, and far more effective at communicating our value.

- Emily Chen, Co-Founder

Working with WB Words felt refreshingly focused. There was no fluff, no overcomplication—just thoughtful questions, smart direction, and strong execution. The final outcome elevated how we present ourselves and gave us messaging we’re confident using everywhere.

- Thomas Keller, Managing Director

WB Words brings a rare combination of strategic thinking and practical execution. The process was collaborative, the communication was clear, and the end result exceeded our expectations. It’s the kind of partnership that adds long-term value, not just deliverables.

- Aisha Reynolds, Director of Brand

The experience was seamless from start to finish. WB Words challenged our assumptions, helped us refine our story, and delivered messaging that finally feels aligned with where we’re going as a company. We’d absolutely work together again.

- Mark Sullivan, Chief Operating Officer