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Advisory & Audits
Strategic Perspective

Advisory & Audits

Advisory & Audits
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Senior-level perspective when clarity matters most.

Sometimes the problem isn’t execution—it’s direction.

Advisory & Audits provides strategic guidance, structured feedback, and an outside perspective to help you see your messaging clearly. This work is designed for teams who want confident decisions before committing time, budget, or internal resources.

It’s about clarity first—execution second.

Who This Is For

Find Yourself Here

This service is built for teams who want insight before action.

You’ll likely benefit if you are

  • A SaaS company evaluating its current messaging
    You need to understand what’s working, what’s not, and where to focus next.
  • An agency reviewing internal or client-facing copy
    You want expert perspective without full execution support.
  • A growing company preparing for change
    You’re planning a redesign, launch, or reposition and want to validate direction first.
Not sure if this fits?

A quick conversation can help you decide.

Book a discovery call

Common Challenges

What We See Most Often

When messaging feels off, teams tend to circle the same questions.

Common challenges include

  • Uncertainty about what to fix first
    There are issues, but no clear priority.
  • Internal disagreement or misalignment
    Different stakeholders have different opinions on what the message should be.
  • Too close to the work
    It’s hard to evaluate messaging objectively from the inside.
  • Hesitation to invest in execution without confidence
    You want validation before moving forward.
These questions are common

Clear answers make the next step easier.

Book a discovery call

Our Focus

What This Work Actually Covers

Advisory & Audits are about insight, not deliverables for their own sake.

This work can include

  • Website and messaging audits
    Reviewing structure, clarity, and consistency across key assets.
  • Strategic copy reviews
    Evaluating existing copy and identifying gaps or opportunities.
  • Messaging gap analysis
    Pinpointing where your message breaks down across channels.
  • Prioritization and roadmap guidance
    Helping you decide what to address now versus later.
  • Stakeholder alignment support
    Creating shared understanding around direction.
Get a clear outside perspective

Sometimes clarity is the most valuable output.

Book a discovery call

The Outcome

What Changes After

Good advice reduces friction and speeds up decisions.

After this work, you can expect

  • Clear priorities
    You know what matters most and where to focus.
  • Stronger internal alignment
    Teams move forward with shared understanding.
  • More confident next steps
    Whether you execute internally or with support.
  • Less second-guessing
    Because direction is grounded in insight, not opinion.
Ready for clearer direction?

Let’s bring focus to the decisions ahead.

Book a discovery call

Our Difference

How We Approach This Differently

Advisory work only works if it’s practical.

What makes our approach different

  • Actionable, not theoretical
    Guidance you can actually use.
  • Independent perspective
    Honest insight without internal bias.
  • Rooted in real-world copy experience
    Advice shaped by execution, not just analysis.
  • Designed to support momentum
    Not slow it down.
See what clarity can unlock

We’ll walk you through how this works.

Book a discovery call

How It Connects

How This Fits With Other Services

Advisory & Audits often inform what comes next.

It’s commonly paired with

  • Messaging & Positioning
    Turning insight into a stronger foundation.
  • Conversion-Focused Copy
    Applying guidance to high-impact pages and flows.
  • Optimization & Growth
    Using audit findings to guide improvements.
Not sure what comes next?

We’ll help you map the smartest path forward.

Book a discovery call

The Conversation

What the Discovery Call Covers

The discovery call sets expectations and scope.

On the call, we’ll cover

  • Your current concerns or questions
    What’s prompting the need for outside perspective.
  • What kind of insight would be most useful
    From high-level review to focused audit.
  • Whether this service fits your situation
    And how to move forward confidently.
A focused, no-pressure conversation

You’ll leave with clarity, regardless of next steps.

Book a discovery call

Competitive Edge

Strategic Services

Strategic copy and messaging designed to turn attention into action.

You don’t need more content. You need messaging that knows exactly what it’s doing. WB Words offers strategic copywriting services designed to clarify your value, strengthen your positioning, and turn attention into action. Every service is built to support growth—whether you’re launching, optimizing, or scaling.

Messaging & Positioning

So your audience instantly understands your value and chooses you with confidence.

If people don’t immediately understand what makes you different, they won’t stick around — or convert. Messaging & Positioning clarifies your value so the right audience instantly “gets it,” trusts you, and knows why choosing you is the smart move.

Make your value instantly clear.

Conversion-Focused Copy

So more visitors take action, sign up, and buy — without increasing traffic.

Traffic alone doesn’t grow a business — action does. Conversion-focused copy is designed to guide visitors toward the next step, turning attention into leads, signups, and sales without relying on guesswork or hype.

Turn traffic into action.

Campaigns & Launches

So your launches land clearly, gain traction, and drive meaningful results.

A strong offer can still fall flat without the right message behind it. Campaigns & Launches ensure your promotions, product launches, and growth moments land with clarity, urgency, and impact — so momentum builds instead of stalling.

Support big moments with clear, compelling messaging.

Optimization & Growth

So your messaging keeps improving and performance compounds over time.

What worked once won’t keep working forever. Optimization & Growth focuses on refining, testing, and improving your messaging over time, so performance increases steadily and results compound as your business scales.

Improve what’s already working.

Advisory & Audits

So you know exactly what’s not working, why, and how to fix it fast.

When results stall, the problem isn’t always obvious. Advisory & Audits give you a clear, expert perspective on what’s holding your copy back — and a concrete plan to fix it, fast, without spinning your wheels.

Get expert eyes on your messaging.

Testimonials

What clients say

Working with WB Words felt less like hiring a copywriter and more like gaining a strategic partner. The process was thoughtful, collaborative, and incredibly clear from start to finish. Our messaging is sharper, more confident, and far more aligned with how we want to be perceived. The impact was immediate.
- Alex Morgan, Head of Marketing
What stood out most was the level of insight behind the copy. WB Words took the time to truly understand our business, our audience, and our goals before writing a single word. The result was messaging that finally felt like us—and performed better because of it.
- Samantha Lee, Founder & CEO
WB Words brings clarity to complex ideas. The communication was seamless, expectations were clear, and the final copy was both strategic and persuasive. It elevated how we show up as a brand and gave our team a stronger foundation to build on.
- Daniel Wright, Director of Growth
From kickoff to delivery, the experience was smooth, professional, and efficient. WB Words doesn’t just deliver copy—they challenge assumptions, ask the right questions, and push the messaging to a higher level. It was a smart investment for our brand.
- Priya Patel, Managing Partner
The difference was immediately noticeable. Our message is clearer, more focused, and easier for our audience to understand. Beyond the copy itself, the strategic thinking and guidance we received were invaluable. I’d recommend WB Words to any team that takes their messaging seriously.
- Michael Thompson, VP of Strategy

Make your value instantly clear

Messaging & Positioning

If your audience doesn’t understand what you do — or why it matters — nothing else works.

You get strategic messaging that defines your value, differentiates you in a crowded market, and gives every piece of copy a clear direction. This becomes the foundation for your website, product pages, campaigns, and sales materials.

This is for you if you want to

  • Clearly articulate what makes you different
  • Speak directly to your buyer’s real pain points
  • Align marketing, sales, and product messaging

Deliverables may include

  • Brand positioning & value proposition
  • Core messaging framework
  • Voice & tone guidelines
  • Website or product messaging hierarchy

Turn traffic into action

Conversion-Focused Copy

Great copy doesn’t persuade by being clever — it persuades by being relevant.

You get copy written to guide your audience from attention to action, using proven conversion principles and buyer psychology. Every word has a job, and every page is designed to move the decision forward.

This is for you if you want to

  • Increase sign-ups, leads, or sales
  • Improve clarity and flow across key pages
  • Reduce friction in the buying journey

Deliverables may include

  • Website copy (home, product, landing pages)
  • SaaS onboarding and in-app copy
  • Sales pages and lead generation assets
  • Email sequences and nurture flows

Support big moments with clear, compelling messaging

Campaigns & Launches

When timing matters, your message has to land fast.

You get end-to-end copy support for launches and campaigns, ensuring your message is consistent, persuasive, and aligned across every touchpoint — before, during, and after launch.

This is for you if you want to

  • Launch a product, feature, or service with confidence
  • Support a marketing campaign with cohesive messaging
  • Create momentum and urgency without hype

Deliverables may include

  • Launch messaging and positioning
  • Campaign landing pages
  • Email launch sequences
  • Paid ad copy (meta, search, display)

Improve what’s already working

Optimization & Growth

You don’t always need to start from scratch. Sometimes, you need sharper copy and better alignment.

You get ongoing optimization and refinement based on performance insights, user behavior, and conversion best practices — helping you extract more value from your existing assets.

This is for you if you want to

  • Increase conversions without increasing traffic
  • Refine underperforming pages
  • Continuously improve results over time

Deliverables may include

  • Copy audits and performance reviews
  • Conversion optimization recommendations
  • A/B test copy variations
  • Ongoing copy improvements and iterations

Get expert eyes on your messaging

Advisory & Audits

Sometimes, you don’t need execution — you need clarity.

You get high-level guidance, honest feedback, and actionable insights to help you make smarter messaging decisions, whether you’re refining internally written copy or aligning teams around a clearer narrative.

This is for you if you want to

  • Identify gaps or inconsistencies in your messaging
  • Validate strategic direction before execution
  • Get senior-level copy insight without a full engagement

Deliverables may include

  • Website and messaging audits
  • Strategic recommendations
  • Copy feedback and prioritization
  • Team or stakeholder alignment support

Not sure what you need yet?

That’s exactly what the discovery call is for.

We’ll talk through your goals, your audience, and what’s currently holding your message back — and determine the best way to move forward.

Book a discovery call

No pressure. Just clarity.

Book Discovery Call

Testimonials

What clients say

WB Words brought structure and confidence to our messaging in a way we hadn’t experienced before. The collaboration was sharp, efficient, and deeply strategic. Every recommendation had a clear reason behind it, which made decision-making easier across our team.
- Jordan Ramirez, Product Marketing Lead
What impressed us most was how quickly WB Words understood our business and our audience. The work wasn’t just well-written—it was intentional. Our message is now clearer, more consistent, and far more effective at communicating our value.
- Emily Chen, Co-Founder
Working with WB Words felt refreshingly focused. There was no fluff, no overcomplication—just thoughtful questions, smart direction, and strong execution. The final outcome elevated how we present ourselves and gave us messaging we’re confident using everywhere.
- Thomas Keller, Managing Director
WB Words brings a rare combination of strategic thinking and practical execution. The process was collaborative, the communication was clear, and the end result exceeded our expectations. It’s the kind of partnership that adds long-term value, not just deliverables.
- Aisha Reynolds, Director of Brand
The experience was seamless from start to finish. WB Words challenged our assumptions, helped us refine our story, and delivered messaging that finally feels aligned with where we’re going as a company. We’d absolutely work together again.
- Mark Sullivan, Chief Operating Officer

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